Social media data analytics is the secret sauce to dominating your competitor. It can be difficult to know what metrics to pay attention to when growing your social media following. Here are 5 metrics that are worth your time and attention.
Social media engagement can be defined as the percentage of an account’s followers who have liked, commented on, or shared each post. A high engagement rate is a sign that your content is resonating with your audience and they are taking action based on what they see in their newsfeeds. Engagement rates can vary widely depending on the platform. On Facebook, it’s common to see engagement rates around 1-5%.
Audience Growth Rate
Your audience growth rate is a measurement of how quickly your following is increasing over time. This metric can be particularly helpful in determining how successful your social media strategy is at attracting new followers and retaining existing ones. A high audience growth rate may indicate that you are engaging with the right people who like what they see in their newsfeeds and want to keep up with your content.
Video usage is important, no matter what social media platform you’re focusing on. Video views are a metric that measures the number of times your video has been viewed, and it can be an important indicator for social media marketers. A high number of video views shows that users are interested in the content you’re creating and sharing on Facebook, Twitter, Instagram, or YouTube. If you have an ad budget set aside for social media marketing campaigns, be sure to include a goal for video views!
Your social media impression rate is the number of times your social media posts are seen by users. It’s a good indicator of how many people are actually engaging with your content and how many people are exposed to your social media marketing campaigns. High impression rates can help you determine which types of posts work best for your audience and which ones aren’t generating any interest.
Your social media virality rate is the percentage of your followers who have shared a post from your page with their own networks. It’s a good indicator of how many people are interacting with your content and how often they’re sharing it on other platforms. High virality rates can help you determine which types of posts work best for your audience and which ones aren’t generating any interest.
Growing your social media followers can be a bit of a struggle, especially if you don’t know what to measure. It would be easy enough to assume that the more followers you have, the better your social media presence. However, that’s not always true.