If you’ve ever wondered how to get your business found on Google, this guide will teach you everything you need to know about SEO (Search Engine Optimization).

So what is SEO?

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines. It’s a long-term strategy that involves optimizing your website for SEO in accordance with best practices and guidelines, developing strong content, promoting that content on social media, and creating backlinks to your site from other related websites.

SEO isn’t just about keywords — although it does have a lot to do with keywords; it also involves making sure you have high-quality content on each page of your site so that people can find what they need when they visit. This means writing content that provides value to visitors by answering their questions or solving their problems.

How does it work?

SEO is not a one-time thing, it’s a long-term strategy. The reason for this is that search engines are changing their algorithms all the time, so you have to constantly be working on your SEO efforts and monitoring what works and what doesn’t.

The best way to do this is by creating content that is relevant to your customers and engaging them with calls-to-action (CTA) like “sign up now!” or “download our free ebook!” These CTAs will help drive traffic back to your website by encouraging visitors who are interested in learning more about your company or product/service offerings.

Why is SEO important?

Search engine optimization (SEO) is a way of improving your website so that it gets more traffic from search engines like Google.

The goal of SEO is to make it so people can find your business when they search for products or services you offer on Google (or any other search engine).

When someone searches for something, he or she expects to find something useful—and it’s up to you as a marketer to make sure that your site appears in the top results whenever someone searches for what you’re selling on Google. Why? Because if someone is looking for a local restaurant and sees yours ranked at the bottom of the first page, he’ll probably look somewhere else.

How will I know if my SEO efforts are paying off?

The best way to know if your SEO efforts are paying off is by measuring the amount of traffic, leads and sales you receive from organic search. If you’ve been working on increasing your rankings for specific keywords, then you should see an increase in those keyword-related visits over time.

Although it’s not always easy to measure the impact of search engine optimization on a site’s overall performance, there are some indicators that can help guide you in the right direction. Here are six ways to tell:

SEO is a complicated process, but if you get its basic principles down, you can make it work for you.

SEO is a complicated process, but if you get its basic principles down, you can make it work for you.

SEO is not easy to master. It’s a set of principles that must be followed in order to get your site ranked high on search engines like Google and Bing. The problem with SEO is that there are so many moving parts and factors involved that it can be difficult to keep track of them all (and even harder to remember what they all mean). But don’t worry—we’ve put together an article here at HubSpot that will give you everything you need to know about the basics!


In a nutshell, SEO is an important part of your digital marketing strategy. It’s not something you can overlook and expect to succeed. You need to know the basics of how it works, why it matters for your business and when you should start implementing those strategies.

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