Listen, we’ve all come to the conclusion that January 2023 was a test run, and we’ve collectively decided to start fresh in February.
Which means you’ve got time to revamp and regroup when it comes to your Q1 Marketing Strategy. Don’t feel the need to stay committed to strategies that didn’t work out for you during the first month of the year. Now’s the time to implement strategies that will ensure not only Q1 but year round success.
And it starts with putting into action these 5 Q1 marketing activities:
1. Get feedback from your customers.
Keeping your customers top of mind and ensuring their voices are heard will help you make great strides in improving your marketing strategy. Getting feedback via phone, email or survey will allow your website to reflect how your products or services benefit the end user.
2. Create a content calendar.
Having a content calendar for the year rather than just month to month will allow you to execute on content campaigns and set your marketing and growth teams up for success. Using January as a guide, ensure the rest of your Q1 content calendar is achievable and keeps your target audience at the forefront of every post.
3. Write out a one-page strategic plan.
You can’t improve anything you don’t measure. Now is a great time to conduct an analysis so you can understand your next course of action and how to amplify results. Realigning your goals for the rest of the quarter will allow you to enter Q2 stronger, better, and more prepared to continue to scale your business throughout the rest of the year.
4. Trust and empower your team.
Micromanaging your employees (especially if they’re remote) will only tie up your time and energy, preventing you from doing the necessary heavy lifting it takes to propel your business forward. As a boss it may be challenging to release control and trust your team to do what they do best, but it’ll allow you to go further.
But don’t assume they know what to do before you let go of the reins a bit. Be sure you’ve provided clear objectives and understanding to give your employees the framework they need to achieve measurable goals for the brand.
5. Stream video content across multiple platforms.
Last but not least, don’t let your marketing efforts suffer. Video content is where it’s at right now, so use it to your advantage. Studies prove that people who consume video content retain that knowledge to a higher degree – plus it meets content consumers of different learning styles (auditory, reading and visual) where they are.
While short-form video reigns supreme at the moment, your videos should be various lengths to accommodate multiple social media platforms and audiences.
Now that you’ve got the tools, it’s time to implement. Don’t be discouraged by the results you didn’t see in January – recharge your marketing strategy and get ready to take the rest of 2023 by storm